Privacy and Control in Advertising for EU and UK – Parsafy

Enhancing Privacy and Control in Advertising for EU and UK Parsafy Users

Update Notice (June 2026): This page has been updated to reflect the full applicability of the EU Digital Services Act (DSA) (effective February 17, 2024) and new UK transparency standards for digital advertising introduced under the Online Safety Act and Data Protection Act guidance. These updates expand transparency, control, and protection measures for all users in the EU and UK. As Parsafy is an 18+ platform, all users have completed identity and age verification prior to accessing our services — this means enhanced minor protections described below apply as a baseline standard for our platform architecture, not as a reactive measure.

Our Commitment to Responsible Advertising

At Parsafy AI Inc., we are committed to ensuring that advertising on our platform respects user privacy, transparency, and choice. As a verified 18+ platform, all of our users are adults who have completed identity verification through ComplyCube before accessing Parsafy. We design all advertising practices to comply with the Digital Services Act (EU), the UK Online Safety Act, and applicable GDPR principles.

What's Changing

Starting February 2025, Parsafy has implemented additional controls to strengthen user protection and advertiser accountability across the EU and UK.

1
Age-Verified Platform — Privacy Protection by Default
18+ Platform

Because Parsafy is an 18+ platform with mandatory identity and age verification via ComplyCube, no minor can access our services. This means:

  • There are no minors on Parsafy — age-based ad restrictions apply at the platform architecture level, not as a reactive measure.
  • All users are verified adults who have explicitly consented to our Terms of Service and Privacy Policy.
  • Advertising targeting on Parsafy is only ever directed at verified adult users.
Parsafy exceeds the minimum DSA and UK Online Safety Act requirements for minor protection by preventing access entirely rather than applying post-access restrictions.
2
Transparency and Control for All Users (18+)

For all verified users in the EU and UK:

  • Every ad includes a "Why am I seeing this ad?" link that discloses:
    • Whether the ad was targeted or contextual.
    • The main parameters used (e.g., location, interests, demographic range).
    • The identity of the advertiser and whether the ad is part of a paid campaign.
  • Users can toggle Ad Personalization on or off at any time in their Privacy & Ads Settings.

When personalization is off, users see contextual or non-personalized ads based on limited session data such as content type, language, or approximate region.

3
Content Personalization Controls

To expand user choice beyond ads, all Parsafy users in the EU and UK can now manage personalization for both organic content and recommendations.

  • Users can choose to view content sorted by relevance (algorithmically personalized) or in strictly chronological order without algorithmic profiling.
  • This control is available directly from your account's Privacy & Content Settings.
4
Transparency Center for Advertising

We have introduced the Parsafy EU/UK Transparency Center — a searchable archive that provides:

  • All active and past ad campaigns visible in the EU and UK.
  • The advertiser's name, campaign duration, and targeting criteria (if any).
  • Clear disclosure of political, social, or issue-based advertising.

The Transparency Center can be accessed directly from the Parsafy Help Center or your account privacy dashboard.

5
Advertiser Accountability and Reporting

To comply with DSA Articles 26–39 and UK transparency guidance:

  • Advertisers must verify their identity and maintain valid contact information.
  • Parsafy retains a record of all ad campaigns for at least one year after publication.
  • Users can report an ad directly through the "⋯" menu on any ad, which routes the report to Parsafy's Notice-and-Action system for review.

Your Rights and Controls

Users in the EU and UK have the right to:

  • Access ad transparency data through the Parsafy EU/UK Transparency Center.
  • Adjust ad and content personalization preferences at any time through your account's Privacy & Ads Settings.
  • Appeal moderation or targeting decisions — see our Privacy Rights Appeal page.
  • File complaints with their local data protection authority if they believe their rights under GDPR, DSA, or UK data protection law have been violated. EU users can find their local supervisory authority at edpb.europa.eu. UK users can contact the Information Commissioner's Office (ICO).
Update Schedule: This page is reviewed annually or when the European Commission or UK ICO/Ofcom releases new advertising guidance. The next scheduled review will occur in June 2027.

Questions About EU or UK Advertising Privacy?

Email: [email protected]

Mail: Parsafy AI Inc., 710 South Myrtle Ave, Monrovia, CA 91016

Online: parsafy.com/contact