Brand Guidelines
How to represent the Parsafy AI brand accurately, consistently, and with respect for our intellectual property. These guidelines apply to all third-party uses of Parsafy's brand assets.
📋 Overview
Parsafy AI Inc. owns all rights to the Parsafy brand, including the Parsafy name, wordmark, logo, product names, color palette, and all associated brand assets. These Brand Guidelines govern how third parties — including press, partners, creators, developers, and businesses — may use Parsafy's brand assets.
Using Parsafy's brand assets in any way that is not expressly permitted by these guidelines, or without prior written authorization from Parsafy, is prohibited and may constitute trademark infringement. Parsafy actively monitors and enforces its brand rights.
These guidelines are designed to help you represent Parsafy accurately and consistently. If your intended use is not explicitly addressed here, contact us before using our assets.
🔤 Wordmark & Logo
The Parsafy wordmark is our primary brand identifier. It consists of the word Parsafy set in a bold, geometric weight, optionally followed by AI as a secondary identifier. The wordmark must always be reproduced from official approved files and must never be redrawn, recreated from memory, or approximated in a different typeface.
Approved Lockups
Logo Usage Rules
✓ Do
- Use the official wordmark files provided by Parsafy.
- Reproduce the wordmark in the approved color combinations only.
- Maintain the correct proportions — scale uniformly.
- Use the wordmark on backgrounds that provide sufficient contrast.
- Use the full wordmark "Parsafy AI" when first referencing the brand.
✗ Don't
- Recreate, redraw, or approximate the wordmark in any other typeface.
- Alter the wordmark's colors, proportions, spacing, or weight.
- Add drop shadows, outlines, gradients, or other effects to the wordmark.
- Place the wordmark on backgrounds with insufficient contrast.
- Rotate, skew, distort, or animate the wordmark without permission.
- Combine the wordmark with other logos or wordmarks without permission.
- Use the wordmark as part of your own company or product name.
📐 Clear Space & Minimum Size
Clear Space
The Parsafy wordmark must always be surrounded by a minimum clear space — a zone free of other text, logos, graphics, and visual elements. The minimum clear space on all four sides is equal to the cap-height of the letter "P" in the wordmark at the size used.
Minimum Size
To ensure legibility, the Parsafy wordmark must never be reproduced smaller than the following minimum sizes:
- Digital / screen: Minimum 80px wide.
- Print: Minimum 20mm wide.
- Favicon / app icon: Use only the approved icon lockup provided by Parsafy — do not crop the wordmark.
At very small sizes, the "AI" suffix may be omitted for legibility, but the full wordmark must be used wherever space permits.
🎨 Brand Colors
The Parsafy color palette is rooted in a deep teal-and-gold identity — evoking the Persian cultural heritage embedded in the Parsafy name, combined with a modern, high-contrast digital aesthetic. These four colors are Parsafy's official brand colors. Do not substitute, approximate, or alter them.
Color Usage Rules
✓ Do
- Use the exact hex values specified above — no approximations.
- Use Deep Teal as the primary background for brand contexts.
- Use Bright Teal for the wordmark on dark backgrounds.
- Use Gold sparingly as an accent — it loses impact if overused.
- Ensure sufficient contrast between text and background at all times.
✗ Don't
- Introduce colors outside the official palette into brand contexts.
- Place the Gold wordmark on white — use Bright Teal or Deep Teal instead.
- Use Bright Teal as a background behind white text — contrast is insufficient.
- Use the brand colors in a way that implies endorsement by Parsafy.
- Alter the saturation, brightness, or opacity of brand colors.
🔡 Typography
Parsafy's typography system prioritizes clarity, confidence, and accessibility. The following type roles define how type is used across Parsafy's brand presence. Third parties creating materials that reference Parsafy should follow these conventions where applicable, using the closest available system font if licensed fonts are not available.
🛠️ Product Names & Terminology
The following are Parsafy AI Inc.'s official product and feature names. Each is a trademark of Parsafy AI Inc. and must be used exactly as written — capitalization, spelling, and spacing must be preserved.
Correct Usage
✓ Do
- "I edited my video using ViraFrame."
- "Parsafy's Guilda helps users navigate the platform by voice."
- "Connect with your audience through Tellefy."
- Use product names as adjectives or proper nouns, not verbs.
✗ Don't
- Misspell product names ("Viraframe," "viraframe," "telly," "guida").
- Use product names as verbs ("I viraframed my video").
- Pluralize product names ("ViraFrames," "Guildas").
- Abbreviate product names in ways not officially sanctioned.
- Combine Parsafy product names with your own brand name to imply a partnership.
Referring to Parsafy
- On first reference, use the full name: Parsafy AI or Parsafy AI Inc.
- Subsequent references may use Parsafy alone.
- Do not use "the Parsafy" — Parsafy is a proper noun, not a descriptor.
- Do not use "Parsafy.com" as a substitute for the platform name in running text.
🗣️ Brand Voice & Tone
When writing about Parsafy in press coverage, partner materials, or any third-party context, the following principles should guide how you describe and represent us.
Who Parsafy Is
- Free-speech focused: Parsafy is built on a commitment to open expression. We believe users have the right to speak freely, including on topics that are political, cultural, or controversial.
- Creator-first: Parsafy puts creators in control — of their content, their audience, their revenue, and their data.
- AI-native: Parsafy's AI tools (ViraFrame, Guilda, Tellefy) are built into the core of the platform, not bolted on.
- 18+ only: Parsafy is exclusively for adults. This is a deliberate product choice, not a restriction.
- Identity-verified: Every Parsafy account requires one-time identity verification. This protects our community without compromising privacy.
How to Describe Parsafy
✓ Accurate Descriptions
- "Parsafy AI is an 18+ AI-powered creator and social platform."
- "A free-speech-focused platform for creators and communities."
- "Parsafy gives creators AI tools, revenue share, and user-governed content."
- "An adult creator platform with AI-native content tools."
✗ Inaccurate or Misleading
- Describing Parsafy as unmoderated or lawless — we have community standards.
- Calling Parsafy a "clone" of any other platform.
- Describing Parsafy as a political platform — we are free-speech, not partisan.
- Implying Parsafy endorses any particular political viewpoint.
- Describing our products using competitor brand names.
✅ Permitted Uses
The following uses of Parsafy's brand assets are generally permitted without requiring written approval from Parsafy, provided they comply with all guidelines on this page:
- Nominative reference: Referring to Parsafy AI by name in press articles, reviews, academic papers, or educational content that accurately describes the platform.
- Screenshots for editorial use: Screenshots of the Parsafy platform may be used in editorial, journalistic, or review contexts to illustrate genuine coverage of the platform. Screenshots must not be altered to misrepresent the platform's appearance or features.
- "Available on Parsafy" badging: Creators and developers may use the phrase "Available on Parsafy" or "Find me on Parsafy" in connection with their own content or presence on the platform, using approved badge assets where provided.
- Accurate comparative references: Parsafy may be mentioned in fair, accurate comparisons with other platforms in editorial or research contexts.
- Criticism and commentary: Legitimate commentary, criticism, or parody of Parsafy is protected expression and does not require our permission, provided it does not constitute trademark infringement or create consumer confusion about the source of the content.
🚫 Prohibited Uses
The following uses of Parsafy's brand assets are strictly prohibited without prior written authorization from Parsafy AI Inc.:
- Using the Parsafy name, wordmark, logo, or product names as part of your own company name, product name, app name, domain name, or social media handle.
- Using Parsafy's brand assets in a way that implies affiliation with, sponsorship by, or endorsement from Parsafy.
- Modifying, distorting, recoloring, or altering Parsafy's wordmark, logo, or product names in any way.
- Using Parsafy's brand colors, visual identity, or UI elements to create content that could be mistaken for official Parsafy communications or content.
- Creating merchandise, physical products, or digital goods bearing Parsafy's name, wordmark, logo, or product names without a license agreement.
- Using Parsafy's brand assets in advertising, sponsored content, or promotional materials for any third-party product or service without written authorization.
- Registering Parsafy's trademarks (or confusingly similar marks) as domain names, usernames, or handles on any platform.
- Reproducing the Parsafy wordmark or logo in ways that make it appear to endorse a political candidate, party, position, or advocacy campaign.
- Using Parsafy's brand identity in connection with content that violates our Community Guidelines or applicable law.
📰 Press & Media
Members of the press are welcome to cover Parsafy AI. The following guidelines apply to press and media use of Parsafy's brand assets:
- You may use the Parsafy name and approved wordmark in editorial contexts to identify and accurately describe the platform.
- Platform screenshots may be used in editorial coverage provided they are not altered to misrepresent the platform.
- Parsafy AI Inc. does not provide pre-publication approval for editorial coverage. Editorial independence is respected.
- Quotes attributed to Parsafy must come from official Parsafy communications, press releases, or on-record statements from authorized Parsafy representatives. Do not fabricate or paraphrase quotes as direct attribution.
- For interview requests, press inquiries, or official statements, contact [email protected].
⚖️ Legal
The Parsafy name, wordmark, logo, product names (ViraFrame, Tellefy, Guilda, Collaboration), color palette, and all associated brand assets are the exclusive intellectual property of Parsafy AI Inc., a Delaware C-Corporation. All rights reserved.
These Brand Guidelines do not grant any license, right, or permission to use Parsafy's brand assets beyond what is expressly described herein. Parsafy reserves the right to modify these guidelines at any time. Continued use of Parsafy's brand assets constitutes acceptance of the most current version of these guidelines.
Any use of Parsafy's brand assets that is not expressly permitted by these guidelines requires prior written authorization from Parsafy AI Inc. Authorization requests should be submitted to [email protected].
For trademark infringement reports involving the unauthorized use of Parsafy's brand assets by third parties, refer to our Trademark Policy & Reporting page.
Get in Touch
Have questions about these Brand Guidelines, need assets for press coverage, or want to request permission for a specific use? We're here to help.