How to Adjust My Advertising & Interest Preferences on Parsafy

We strive to show you ads on Parsafy that are engaging, interesting, and most importantly, relevant to you. To achieve this, we allow advertisers and other partners to display ads based on information collected from your activity on Parsafy and other websites and services.

If you would prefer not to receive ads based on this information, you can learn more about your options below.

Please Note: Even if you disable these advertising features, you will still see ads on Parsafy, but they may be less relevant to you. You may also continue to see ads based on information from your activity directly on Parsafy — for example, ads based on information you provide us and inferences we make from your activity on the platform, such as the features you use and the content you engage with.

Audience-Based Ads

Audience-Based Ads are targeted based on audience lists we receive from advertisers and other partners. These ads help advertisers show relevant content to their desired audience on Parsafy or other services where we serve ads.

For example, imagine you follow a creator whose content you enjoy. When that creator launches something new, they may share their subscriber list with Parsafy to ensure you see an announcement. Alternatively, if you have already purchased a product, an advertiser could exclude you from future campaigns for that same item. Similarly, a brand could use a list of relevant users provided by one of our partners to reach their target audience on Parsafy.

Parsafy users can opt out of Audience-Based Ads:

On iOS:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Additional Services and tap Ad Preferences
  3. Toggle off Audience-Based Ads to opt out

On Android:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Features and tap Ads
  3. Tap Ad Preferences
  4. Uncheck Audience-Based Ads to opt out

On Web:

  1. Click your profile icon and go to Settings
  2. Navigate to Privacy & Advertising
  3. Under Ad Preferences, toggle off Audience-Based Ads

If you change your mind, you can return to the same settings at any time to opt back in.

Activity-Based Ads

We may show you ads based on information about your activities outside Parsafy or on other services where we serve ads. These are referred to as Activity-Based Ads.

For example, if you engage with content about a particular topic on a website that shares data with Parsafy, you may see ads related to similar topics on our platform.

Parsafy users can opt out of Activity-Based Ads:

On iOS:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Additional Services and tap Ad Preferences
  3. Toggle off Activity-Based Ads to opt out

On Android:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Features and tap Ads
  3. Tap Ad Preferences
  4. Uncheck Activity-Based Ads to opt out

On Web:

  1. Click your profile icon and go to Settings
  2. Navigate to Privacy & Advertising
  3. Under Ad Preferences, toggle off Activity-Based Ads

If you change your mind, you can return to the same settings at any time to opt back in.

Third-Party Ad Networks

Parsafy may use third-party ad networks to display ads on our platform. To facilitate this, Parsafy shares a limited amount of data with these networks — such as IP address, Mobile Ad ID, and your interactions with the ad — so they can provide advertising services including ad targeting, measurement, and optimization.

Parsafy users can opt out of Third-Party Ad Networks:

On iOS:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Additional Services and tap Ad Preferences
  3. Toggle off Third-Party Ad Networks to opt out

On Android:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Features and tap Ads
  3. Tap Ad Preferences
  4. Uncheck Third-Party Ad Networks to opt out

On Web:

  1. Click your profile icon and go to Settings
  2. Navigate to Privacy & Advertising
  3. Under Ad Preferences, toggle off Third-Party Ad Networks

If you change your mind, you can return to the same settings at any time to opt back in.

Opting Out Through Your Device Preferences

Your mobile device includes built-in features to opt out of certain kinds of targeted advertising — called Limit Ad Tracking on iOS and Opt Out of Interest-Based Ads on Android. Users who are not registered with Parsafy can opt out of Audience-Based and Activity-Based targeting by activating these settings on their device. For more information on how these opt-out features work, please check your device settings.

On-Device Data Processing

Parsafy is committed to exploring on-device solutions that keep more of your data on your device rather than on our servers, in line with industry privacy best practices. None of these approaches should have a significant impact on your device’s storage capacity or battery life.

Please note that per Apple’s policies, the iOS Tracking setting does not apply to data about your use of third-party apps and websites when that data is processed on your device. You can manage Parsafy’s use of your third-party app and website activity for advertising purposes by opting out of Activity-Based Ads in Settings as described above.

Interest & Lifestyle Categories

Parsafy may predict the types of content and ads you will find most relevant based on your preferences and behavior on the platform. We refer to these as Interest & Lifestyle Categories.

For example, if you frequently engage with technology-related content on Parsafy, we might categorize you as a technology enthusiast and show you relevant ads and content. While Parsafy may predict your Interest & Lifestyle Categories based on your behavior, you always have the ability to define or adjust them yourself.

To update your Interest & Lifestyle Categories:

On iOS:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Additional Services and tap Lifestyle & Interests
  3. Tap a category to turn it on or off

On Android:

  1. Tap the ⚙️ icon on your Profile screen to open Settings
  2. Scroll down to Features and tap Ads
  3. Tap Lifestyle & Interests
  4. Tap a category to turn it on or off

On Web:

  1. Click your profile icon and go to Settings
  2. Navigate to Privacy & Advertising
  3. Under Lifestyle & Interests, toggle categories on or off

User Choice — Industry Opt-Out Tools

Advertisers on Parsafy may participate in self-regulatory programs that allow you to opt out of having certain information collected for interest-based advertising. For more details, including how to opt out, you can review the following resources:

Apple App Tracking Transparency (ATT)

In iOS 14, Apple introduced the App Tracking Transparency (ATT) framework, which requires apps to display a permission prompt before linking identifiable data from the app with identifiable data from other companies’ apps and websites for advertising purposes.

Parsafy will display the Apple Tracking Prompt before connecting your Parsafy activity with data from other companies’ apps and websites for advertising targeting or measurement. You can opt out of tracking at any time from your iOS device’s Settings menu. Once Parsafy detects that you have opted out, we will respect your preference promptly — though please allow a brief period for the change to be fully implemented across our systems.