Parsafy Gambling Terms
Terms and requirements for gambling and real-money gaming advertisers on Parsafy AI
These Parsafy Gambling Terms ("Gambling Terms") govern the advertising of gambling, real-money gaming, sports betting, daily fantasy sports, lottery, and related products and services ("Gambling Products") on the Parsafy AI platform. These Gambling Terms supplement and must be read alongside Parsafy's Advertising Policies and Terms of Service, which apply in full to all gambling advertisers.
Advertising Gambling Products on Parsafy requires prior written approval from Parsafy AI Inc. in every case. Approval is not automatic and is not transferable between entities, brands, or platforms. Operating without approval is a violation of these Gambling Terms and Parsafy's Advertising Policies and will result in immediate removal of the advertising and may result in permanent disqualification from the approval process.
To apply for approval, complete the Gambling & Gaming Advertiser Application. For questions, contact [email protected].
✅ Advertiser Eligibility
To be eligible to advertise Gambling Products on Parsafy, an advertiser must meet all of the following requirements at the time of application and on an ongoing basis throughout any approved advertising period:
Licensing Requirements
- Hold a valid, current gambling or gaming license issued by a recognized and reputable regulatory authority in each jurisdiction where advertising will be targeted.
- The license must cover the specific type of Gambling Product being advertised (e.g., a sports betting license does not permit advertising of an online casino product).
- Licensing documentation must be provided as part of the application process and updated immediately upon any change, renewal, or revocation.
Operational Requirements
- The advertiser must be a legal entity in good standing in its jurisdiction of incorporation.
- The advertiser must not have had a gambling license revoked, suspended, or been subject to material regulatory enforcement action without disclosing this in the application.
- The advertiser must operate a platform that includes appropriate age verification, responsible gambling tools, and compliance with applicable data protection laws.
- The advertiser must comply with all applicable anti-money laundering (AML) and know-your-customer (KYC) requirements in their jurisdiction.
Platform Requirements
- All landing pages and destination URLs linked from Parsafy advertising must display required responsible gambling warnings and provide clear access to self-exclusion tools.
- The advertiser's platform must be accessible only to users who are 18 years of age or older (or the applicable legal gambling age in the relevant jurisdiction, if higher).
- The advertiser's platform must not accept users from jurisdictions where the relevant Gambling Product is prohibited.
🟢 Permitted Gambling Advertising
The following categories of Gambling Products may be advertised on Parsafy subject to pre-approval, valid licensing, and compliance with all requirements in these Gambling Terms:
- Online casinos: Slots, table games, video poker, and live dealer games operated under a valid casino license.
- Sports betting: Fixed-odds sports betting, in-play betting, and accumulator betting operated under a valid sports betting license.
- Daily fantasy sports (DFS): Skill-based daily fantasy sports contests operated under applicable licensing or registration where required.
- Online poker: Real-money poker rooms operated under a valid gaming license.
- Lottery and lotto: Licensed lottery operators and official lottery retailers.
- Bingo: Licensed real-money online bingo platforms.
- Horse racing and greyhound betting: Licensed pari-mutuel and fixed-odds wagering operators.
- Esports betting: Licensed real-money esports wagering platforms, subject to additional scrutiny regarding player age and match integrity.
- Responsible gambling tools and services: Services that help users manage or reduce their gambling activity, including self-exclusion tools, gambling blocking software, and counseling services.
🚫 Prohibited Gambling Advertising Practices
The following practices are absolutely prohibited in gambling advertising on Parsafy and will result in immediate removal of advertising content, suspension or revocation of approval, and may result in permanent disqualification:
- Advertising without valid pre-approval from Parsafy AI Inc.
- Targeting minors: Any advertising targeted at, or likely to appeal primarily to, individuals under 18 years of age — including use of cartoon characters, youth-oriented imagery, or placements in content primarily consumed by minors.
- Advertising in prohibited jurisdictions: Targeting users in jurisdictions where the advertised Gambling Product is not legal, or where the advertiser does not hold a valid license to operate.
- Misleading claims: Any advertising that makes false, misleading, or unsubstantiated claims about odds, winning probabilities, expected returns, or the nature of the product.
- Guaranteed win claims: Advertising that implies or states that users will win, that losses can be recovered, or that the house edge is zero or negligible.
- Omitting responsible gambling disclosures: Advertising that fails to include required responsible gambling messaging, warnings, or helpline references as specified in these Gambling Terms.
- Predatory targeting: Using behavioral targeting to specifically identify and advertise to known problem gamblers, individuals who have self-excluded, or vulnerable users.
- Unlicensed operations: Advertising for gambling products or platforms that operate without valid licensing in the jurisdictions they serve.
- Match-fixing or sports integrity violations: Any advertising associated with or facilitating match-fixing, spot-fixing, or other sports integrity violations.
- Credit advertising: Advertising that promotes or facilitates the use of credit cards, payday loans, or other high-cost credit products for gambling purposes.
- Political advertising: Gambling advertising may not reference political candidates, parties, elections, or political causes in any form.
🛡️ Responsible Gambling Requirements
Parsafy takes responsible gambling seriously. All approved gambling advertisers must demonstrate a genuine, operational commitment to responsible gambling — not merely a policy statement. These are non-negotiable requirements for maintaining approval.
🔒 Age Verification
Robust age verification must be implemented on the advertiser's platform prior to account creation and must be verified before any real-money wagering is permitted.
💰 Deposit & Loss Limits
Users must be able to set daily, weekly, and monthly deposit and loss limits. These limits must be applied immediately and cannot be increased without a cooling-off period.
⏱️ Time Controls
Session time limits, in-session notifications, and reality checks must be available to all users. Users must receive regular reminders of time and money spent.
🚪 Self-Exclusion
Temporary and permanent self-exclusion options must be clearly available and must be processed immediately. Excluded users must not be contacted with promotional materials.
🌐 National Scheme Integration
Where applicable, advertisers must integrate with national self-exclusion schemes (e.g., GamStop in the UK, GAMBAN, state-specific programs in the US) and honor all exclusion registrations.
📞 Helpline Access
Clear, prominent links to problem gambling helplines must be displayed on the advertiser's platform at all times, including on account pages and deposit screens.
Required Helpline References
All gambling advertising on Parsafy must reference at least one applicable problem gambling helpline. The following are required for advertising targeting users in the relevant country:
- United States: National Problem Gambling Helpline — 1-800-522-4700 (call or text, 24/7) — ncpgambling.org
- United Kingdom: GamCare National Gambling Helpline — 0808 8020 133 — gamcare.org.uk
- Canada: ConnexOntario — 1-866-531-2600 — or applicable provincial helpline
- Australia: Gambling Help Online — 1800 858 858 — gamblinghelponline.org.au
- EU member states: The applicable national responsible gambling helpline for each member state where advertising is targeted.
- All other jurisdictions: The applicable national or regional problem gambling helpline.
📢 Ad Content Requirements
All gambling advertising on Parsafy must comply with the following content standards in addition to Parsafy's general Advertising Policies:
Mandatory Inclusions
- A clearly visible responsible gambling message appropriate to the target jurisdiction (e.g., "Gamble Responsibly. 18+ only. Terms apply.").
- A reference to the applicable problem gambling helpline or resource.
- A clear indication of any age restriction (18+ or the applicable minimum age in the target jurisdiction).
- Where the ad promotes a bonus or promotional offer, the key terms must be clearly stated or the ad must include a prominent link to the full terms.
Content Standards
- Advertising must be factually accurate. Claims about products, odds, return-to-player (RTP) rates, and promotional offers must be verifiable and not misleading.
- Advertising must not portray gambling as a solution to financial difficulty, debt, or personal problems.
- Advertising must not suggest that gambling is a skill that can be consistently mastered to produce reliable income.
- Advertising must not portray excessive gambling behavior as glamorous, exciting, or aspirational.
- Advertising must not feature real or fictional individuals who are, or appear to be, under 25 years of age in a context that encourages gambling.
- Advertising must not use high-pressure, urgency-based language that may exploit impulsive behavior (e.g., "Bet now before it's too late!" paired with countdown timers designed to bypass rational decision-making).
- Testimonials must reflect genuine experiences and must not imply typical or guaranteed results.
Targeting Restrictions
- Gambling ads must not be targeted at users under 18 years of age.
- Gambling ads must not be targeted at users who have indicated they are problem gamblers, have self-excluded, or are in gambling recovery.
- Gambling ads must be geographically restricted to jurisdictions where the advertised product is legal and the advertiser is licensed.
- Retargeting of users who have not yet reached the advertiser's platform is permitted only where all targeting restrictions above are met.
🎁 Bonuses & Promotional Offers
Gambling bonuses and promotional offers — including welcome bonuses, free bets, deposit matches, free spins, and loyalty rewards — are permitted in Parsafy gambling advertising subject to the following requirements:
Transparency Requirements
- All bonus and promotional advertising must clearly state the key terms of the offer, or include a prominent link to the full terms and conditions.
- Wagering requirements (playthrough requirements) must be clearly stated. Advertising must not omit wagering requirements or present them in a manner likely to mislead users about the true value of the offer.
- Time limits on bonuses and offers must be clearly disclosed.
- Game and product restrictions on bonus eligibility must be clearly disclosed.
- Maximum withdrawal limits from bonus winnings must be clearly disclosed where applicable.
Prohibited Bonus Practices
- Advertising bonuses with undisclosed or unreasonably high wagering requirements that make the offer materially misleading.
- Offering bonuses conditioned on users waiving their right to withdraw funds before meeting undisclosed wagering requirements.
- Sending bonus promotional materials to self-excluded users or users who have set promotional opt-out preferences.
- "No deposit" bonuses advertised without clear disclosure of wagering requirements and withdrawal restrictions.
🌍 Jurisdiction Restrictions
The legal status of online gambling varies significantly by jurisdiction. Parsafy requires advertisers to hold valid licensing in each jurisdiction where their advertising is targeted. The following table summarizes Parsafy's general position on gambling advertising in key markets — note that this table is illustrative and does not constitute legal advice. Advertisers are responsible for verifying the legal status of their products in each jurisdiction they wish to target.
| Jurisdiction | Status | Key Requirements |
|---|---|---|
| United States (licensed states) | Eligible | Valid state-level gaming license required. Geo-targeting must restrict ads to licensed states only. Currently includes NJ, PA, MI, CO, IN, IA, WV, and others where online gambling is legal. |
| United States (unlicensed states) | Prohibited | Advertising is prohibited in US states where online gambling or sports betting is not legal. Advertisers must implement geo-targeting to exclude unlicensed states. |
| United Kingdom | Eligible | Valid UKGC license required. All UK advertising regulations and ASA/CAP codes apply. GamStop integration required. |
| Malta / Gibraltar / Isle of Man | Eligible | MGA, GRA, or GSC license required. Local advertising standards apply. |
| European Union (varies by member state) | Restricted | Legal status varies by member state. License required in each member state where advertising is targeted. Some member states prohibit online gambling advertising entirely. |
| Canada (licensed provinces) | Eligible | Provincial gaming authority approval required for each province targeted. iGaming Ontario license required for Ontario. |
| Australia | Restricted | Sports betting advertising permitted with ACMA-registered license. Online casino advertising is prohibited under Australian law. |
| United Arab Emirates | Prohibited | All gambling advertising prohibited. |
| China (Mainland) | Prohibited | All gambling advertising prohibited. |
| India | Restricted | Legal status varies significantly by state. Fantasy sports permitted in many states; casino and sports betting largely prohibited. Advertisers must obtain legal advice for each targeted state. |
📋 Ongoing Advertiser Obligations
Receiving approval to advertise Gambling Products on Parsafy creates ongoing obligations that must be maintained for the duration of any advertising activity. Failure to maintain these obligations is grounds for immediate suspension or revocation of approval.
License Maintenance
- Advertisers must maintain valid licensing in all jurisdictions where they advertise on Parsafy at all times.
- Advertisers must notify Parsafy immediately — and no later than 48 hours — of any change to their licensing status, including renewal, modification, suspension, or revocation of any license.
- Advertisers must provide updated licensing documentation upon request from Parsafy at any time.
Compliance Maintenance
- Advertisers must comply with all applicable laws, regulations, and advertising standards in each jurisdiction where they advertise.
- Advertisers must promptly address any regulatory action, consumer complaint, or compliance concern brought to their attention by Parsafy.
- Advertisers must ensure that their advertising creative, landing pages, and platform remain compliant with these Gambling Terms and Parsafy's Advertising Policies at all times.
- Advertisers must not modify approved ad creatives in a material way without submitting revised materials for review.
Responsible Gambling Maintenance
- All responsible gambling tools described in Section 5 of these Gambling Terms must remain operational and accessible to users at all times.
- Advertisers must not send promotional communications to self-excluded users, users who have set deposit limits, or users who have opted out of marketing.
- Advertisers must cooperate with Parsafy's compliance reviews and provide evidence of responsible gambling practices upon request.
Record-Keeping
- Advertisers must maintain records of all advertising creatives run on Parsafy for a minimum of two years and provide these upon request.
- Advertisers must maintain records of licensing documentation and compliance measures and make these available to Parsafy for audit purposes.
⚙️ Parsafy's Rights
Parsafy AI Inc. reserves the following rights with respect to gambling advertising on the platform:
- Approval discretion: Parsafy reserves the right to approve or deny any gambling advertiser application at its sole discretion, without being required to provide reasons for its decision.
- Creative review: Parsafy reserves the right to review and approve all gambling advertising creative before it is published on the platform. Parsafy may require changes to creative materials as a condition of approval.
- Ongoing compliance review: Parsafy may conduct compliance reviews of approved gambling advertisers at any time, including requesting documentation of licensing, responsible gambling practices, and ad performance data.
- Suspension of advertising: Parsafy may suspend any gambling advertising immediately and without prior notice if it determines, in its sole judgment, that the advertising violates these Gambling Terms, Parsafy's Advertising Policies, applicable law, or poses a risk to Parsafy users.
- Revocation of approval: Parsafy may revoke a gambling advertiser's approval at any time for any material breach of these Gambling Terms or Parsafy's Advertising Policies, including but not limited to license lapse, regulatory action, or non-compliance with responsible gambling requirements.
- Policy updates: Parsafy may update these Gambling Terms at any time. Approved advertisers will be notified of material changes and must comply with updated terms within the period specified in the notice.
- No liability for advertiser compliance: Parsafy's approval of a gambling advertiser does not constitute a representation that the advertiser's product or advertising is legally compliant in any jurisdiction. Advertisers are solely responsible for their own legal and regulatory compliance.
💙 Note for Users
If you are a Parsafy user who has encountered a gambling advertisement on the platform and have concerns about it, you have several options:
- Report the ad: Use the in-app report button on the ad and select "Inappropriate advertising" as the reason. Our Trust & Safety team reviews all ad reports.
- Hide the ad: Use Parsafy's "Not interested" or "Hide" options on any ad to reduce similar advertising in your feed.
- Adjust ad preferences: Visit your Advertising & Interest Preferences to adjust how your interests inform the ads you see.
If you or someone you know is experiencing problems with gambling, confidential support is available 24/7:
- US: National Problem Gambling Helpline — 1-800-522-4700 (call or text)
- UK: GamCare — 0808 8020 133 — gamcare.org.uk
- Australia: Gambling Help Online — 1800 858 858
- International: Visit our Safety & Support Resources page for localized resources.
📧 Contact & Applications
For questions about these Gambling Terms or Parsafy's gambling advertising policies, contact our advertising compliance team:
Apply for Approval: Gambling & Gaming Advertiser Application
Advertising Policies: parsafy.com/parsafy-advertising-policies/
Parsafy aims to respond to advertising compliance inquiries within 5 business days. Applications are reviewed within 10 business days of receipt of a complete application.
Ready to apply? Complete the Gambling & Gaming Advertiser Application.
Apply for Approval · Advertising Policies · [email protected] · Terms of Service
