Prohibited & Restricted Content

⚠️ Restricted Content — Requirements Apply

The following categories may be advertised on Parsafy subject to the specific requirements listed for each category. Requirements may include pre-approval from Parsafy, age targeting, geographic restrictions, content standards, or a combination. Failure to comply with applicable requirements will result in ad removal and may affect advertiser status.

🍷 Alcohol

Alcohol advertising is permitted on Parsafy subject to the following requirements. Parsafy is an 18+ platform — alcohol advertising must still comply with the minimum legal drinking age in each targeted jurisdiction, which in some countries exceeds 18.

Content Standards

• Ads must not target or appeal to individuals below the legal drinking age in the region where the ad is displayed.
• Ads must not encourage or depict excessive, irresponsible, or binge drinking.
• Ads must not exploit individuals who appear to be intoxicated or under the influence.
• Ads must not associate alcohol with activities requiring physical coordination, skill, or that involve illegal behavior (e.g., driving).
• Ads must not imply that alcohol consumption is necessary for social success, romance, or personal achievement.
• Ads must include mandatory responsible drinking language such as "Please drink responsibly" or the local equivalent where required by law.

Countries Where Alcohol Advertising Is Not Permitted

Minimum Age Targeting by Country

💊 Health & Pharmaceuticals ⚠️ Pre-Approval Required

Over-the-Counter (OTC) Medicines

Advertisers wishing to promote OTC medicines must obtain pre-approval from Parsafy. Advertising of OTC drugs must be restricted to users 18 years of age or older and may only be targeted to users in the United States, New Zealand, and Canada. OTC drug promotion is prohibited outside these locations.

Countries where OTC medicine advertising is not permitted: Colombia, Iraq, Lebanon, Romania, Spain, Turkey.

Age Targeting for OTC Medicines by Country

Prescription Medicines ⚠️ Pre-Approval Required

Advertisers promoting prescription medications must obtain pre-approval from Parsafy and provide proof of authorization to advertise the medicine in the relevant jurisdiction. Prescription medicine advertising is permitted only in the following countries:

Online Pharmacies ⚠️ Pre-Approval Required

Online pharmacy advertising requires LegitScript certification and written pre-approval from Parsafy. Pharmacies in the United States and Canada must be verified by the National Association of Boards of Pharmacy (NABP). Pharmacies must be registered with the relevant regulatory authority in each country where they advertise.

Health & Dietary Supplements ⚠️ Pre-Approval Required

Health and dietary supplement advertising requires pre-approval from Parsafy and may require proof of authorization in the applicable jurisdiction. The following rules apply to all supplement advertising:

• Do not promote products that may pose risks to consumers or that have been flagged by local regulatory agencies.
• Do not advertise weight-loss supplements of any kind.
• Do not make exaggerated, unsubstantiated, or unrealistic claims about product effects.
• Do not include "before and after" images related to weight loss or body transformation.

Age targeting required (18+): Colombia, Greece, Kuwait, United States.

🏋️ Diet, Fitness, Weight Loss & Cosmetic Procedures

General Requirements

• Content promoting cosmetic surgery, cosmetic procedures, weight loss products, or weight loss services must be age-restricted to users 18 years of age or older.
• Ads must not include exaggerated claims or "before and after" images.
• Ads must not use demeaning language or body shaming based on body shape or size.
• Ads must not include misleading or inaccurate descriptions of food products or associated health and nutritional claims.
• All ads referencing weight loss must be age-targeted to 18+.

Plastic Surgery & Surgical Cosmetic Procedures ⚠️ Pre-Approval Required

Ads for plastic surgery require pre-approval and are not permitted targeting the following countries:

Age targeting for plastic surgery ads is generally 18+. In Bahrain, age targeting must be 21+.

Non-Surgical Cosmetic Procedures

Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox, chemical peels, laser treatments) must be age-targeted to 18+ in all targeted jurisdictions.

🛡️ Condoms

Advertising for condoms is permitted on Parsafy subject to the following restrictions. Content must not depict explicit sexual acts or excessively provocative imagery. See our Sexual Content Guidelines for applicable standards.

Countries Where Condom Advertising Is Not Permitted

Age Targeting Requirements

💊 Contraception & Family Planning

Advertising for contraceptive products and family planning services is permitted on Parsafy subject to the following requirements:

• Advertisements should emphasize the health benefits of the contraceptive product rather than being suggestive of sexual pleasure or enhancement.
• All contraception advertising must be age-restricted to users 18 years of age or older in all targeted jurisdictions.
• Content must not be sexually explicit or provocative. See our Sexual Content Guidelines.

💉 Hormonal Contraceptives

Hormonal contraceptives classified as medicines (e.g., birth control pills, patches, injections, IUDs containing hormones) are subject to the prescription or OTC medicine policies depending on the specific country's classification of the product. Advertisers must verify the regulatory classification of their product in each targeted jurisdiction before advertising.

Countries Where Hormonal Contraceptive Advertising Is Not Permitted

Age Targeting Requirements (18+ Required)

The following countries require age targeting of 18+ for hormonal contraceptive advertising: Australia, Egypt, Lithuania, Portugal, Slovakia.

🎰 Real-Money Gambling & Gaming ⚠️ Pre-Approval Required

Advertising for online casinos, sports betting, daily fantasy sports, poker, lottery, and other real-money gaming products requires written pre-approval from Parsafy. Advertisers must hold valid licensing in each jurisdiction where they advertise and must comply with Parsafy's Gambling Terms.

Key Requirements

• Valid gambling license from a recognized authority in each targeted jurisdiction — proof required at application.
• Ads must not target or appeal to individuals below the legal gambling age in the region where the ad is displayed.
• Ads must not glorify gambling or misrepresent the benefits of participation.
• Ads must not encourage users to play beyond their financial means.
• All ads must include responsible gambling messaging and reference to a problem gambling helpline.
• Gambling tipster services (providing odds information or operator offers) are prohibited.
• Ads must not target jurisdictions where the advertiser is not licensed to operate.

🔫 Firearms & Legal Weapons ⚠️ Pre-Approval Required

Licensed, legal firearms retailers and manufacturers may apply for pre-approval to advertise on Parsafy. Approval is subject to valid federal and state licensing and strict content standards. Unlicensed firearms sales, illegal weapon modifications, and prohibited weapon categories remain absolutely prohibited regardless of approval status.

Eligible for Pre-Approval

• Federally licensed firearms dealers (FFL holders) advertising legal firearms for lawful purchase.
• Legal ammunition and firearms accessories (excluding suppressors and illegal modifications).
• Hunting and sport shooting product retailers.
• Firearms safety and training services.
• Gun storage and safe products.

Absolutely Prohibited — Even With Approval

• Unlicensed private firearm sales designed to circumvent background check requirements.
• Ghost guns, untraceable firearms, or firearms manufactured without serial numbers.
• Illegal weapon modifications — including conversion to automatic fire, suppressor sales without proper licensing, and removal or alteration of serial numbers.
• Switchblades, brass knuckles, tasers, batons, nunchucks, sawed-off shotguns, and other prohibited weapons under applicable law.
• Improvised explosive devices, pipe bombs, or any explosive device instructions or components.
• Straw purchase facilitation — advertising that encourages or facilitates purchase on behalf of a prohibited person.
• Paintball guns, BB guns, and airsoft weapons may not be advertised alongside real firearm imagery or in a manner that could mislead users about the nature of the product.
• Fireworks and explosive devices of any kind.

Content Standards for Approved Firearms Advertisers

• Advertising must emphasize lawful, responsible ownership — including safe storage, legal use, and applicable background check requirements.
• Ads must not portray or imply use of firearms for illegal purposes, violence against persons, or intimidation.
• Ads must not target minors or use imagery primarily appealing to individuals under 18.
• Ads must comply with all federal, state, and local advertising regulations applicable to the advertiser's jurisdiction.

💰 Financial Products, Insurance & Services ⚠️ Pre-Approval Required

Advertising for financial products and services is designed to ensure transparency and protect Parsafy users from misleading or predatory financial advertising. Certain categories require pre-approval from Parsafy before advertising may commence.

General Requirements for All Financial Advertising

• Ads must prominently disclose all relevant terms and conditions to users before they submit an application or provide personal information.
• Loan advertising must include the Annual Percentage Rate (APR), repayment period, applicable fees, costs, penalties, and contact details for the lending institution.
• Ads for products intended for a specific audience (e.g., 18+) must be age-targeted to that audience.
• All financial claims must be accurate, substantiated, and not misleading.

Categories Requiring Pre-Authorization

• Insurance companies and products.
• Banks, credit unions, and licensed financial institutions.
• Investment products, securities, and regulated financial instruments.
• Real estate agents and brokers.
• Health and wellness financial services.
• Cryptocurrency wallets and trading platforms (see Cryptocurrency section).
• Any other financial service category that Parsafy determines requires prior written approval.

Prohibited Financial Advertising

• Get-rich-quick schemes, guaranteed return investment claims, and deceptive financial offers.
• Pyramid schemes and multilevel marketing presented as investment opportunities.
• Payday loans, predatory short-term lending, and high-cost credit products.
• Advertising that promotes specific securities or claims to provide insider information.
• Guarantees of financial returns on speculative investments.
• Advertising for products exclusively targeting financially vulnerable populations in a manner designed to exploit that vulnerability.

❤️ Dating Services

Advertising for dating services and platforms is permitted on Parsafy subject to the following requirements:

Content Standards

• Ads must be age-targeted to 18+ or the legal age of majority in the targeted location.
• Ads must not contain overtly sexual or provocative content. See Sexual Content Guidelines.
• References to transactional companionship or paid escort-style services are not permitted.
• Ads must not depict individuals who are, or appear to be, too young to use the service.
• Promoting, glamorizing, or facilitating infidelity is strictly prohibited.

Countries Where Dating Service Advertising Is Not Permitted

🏛️ Government Entity Advertising ⚠️ Pre-Approval Required

Parsafy does not accept government-sponsored advertising as a general category. Government entities may apply for pre-authorization to advertise only where their content is directly related to public health or safety matters — such as public health campaigns, emergency information, civic participation information, or safety announcements.

Pre-Authorization Required

Government entities interested in running public health or safety advertising on Parsafy must contact our advertising team to obtain prior written authorization before submitting any advertising. This ensures that any government-related content aligns with our guidelines and is not promotional, political, or commercial in nature.

What Is Not Permitted

• Government advertising that promotes political candidates, parties, positions, or electoral outcomes — this is covered by Parsafy's absolute prohibition on political advertising. See our Advertising Policies.
• Government advertising that is commercial in nature (e.g., promoting government-owned commercial enterprises).
• Advertising from governments under U.S. Treasury OFAC sanctions.

Sanctions Compliance

Parsafy does not accept advertising submitted by, paid for by, or that promotes Russian state-owned entities or entities from countries under U.S. Treasury Office of Foreign Assets Control (OFAC) sanctions. Parsafy complies with all applicable U.S. and international sanctions regimes. Advertisers are responsible for ensuring they are not subject to applicable sanctions before submitting advertising.

🔄 Subscription Services

Parsafy is committed to transparency in subscription service advertising to ensure users are well-informed and are not misled into signing up for products or services without a full understanding of what they entail. All subscription service advertising must comply with the following requirements.

Transparency Requirements

• Opt-in checkbox: Ads that prompt users to enter personally identifiable information must include an unchecked opt-in checkbox — pre-checked boxes or absent checkboxes are not permitted.
• Cancellation information: Clear language informing users how to cancel their subscription or membership must be prominently included.
• Price and billing disclosure: The price and billing interval must be prominently displayed and easily accessible — not hidden at the bottom of the page, buried in a privacy statement, or accessible only through a separate link.
• Negative option features: Any negative option features (free trials that convert to paid subscriptions, automatic renewals, etc.) must be clearly disclosed to users in compliance with applicable local regulations including the FTC's Negative Option Rule.

Branded Content Requirements

• Branded content marketing related to products or services involving automatic renewal, free-to-pay conversion billing, or mobile marketing must comply with all relevant local laws and regulations.
• All subscription service branded content must be targeted to users aged 18 years or older.

₿ Cryptocurrency & Blockchain Products ⚠️ Pre-Approval Required

Cryptocurrency and blockchain technology advertising requires written pre-approval from Parsafy and submission of recognized regulatory licensing documentation. Complete the Cryptocurrency & Blockchain Advertiser Application to begin the process.

Categories Requiring Pre-Approval

• Cryptocurrency exchanges and trading platforms (spot, margin, futures, and other instruments).
• Cryptocurrency borrowing and lending platforms.
• Cryptocurrency wallets offering buying, selling, swapping, staking, or interest-earning services.
• Cryptocurrency mining hardware and software.

Exempt from Pre-Approval (No Permission Required)

• Tax services for cryptocurrency companies.
• Events, education, and news content related to cryptocurrency or blockchain — provided no specific financial product or service is promoted.
• Non-currency blockchain products and services, including NFTs and blockchain infrastructure not involving virtual currencies.
• Cryptocurrency wallets offering storage only, with no buying, selling, swapping, or staking features.

Required Regulatory Licenses by Country

The following table lists the recognized licenses or registrations required in key jurisdictions. This list is not exhaustive — requirements evolve over time and advertisers are responsible for staying current with applicable regulations.

💙 Drug & Alcohol Addiction Treatment Services ⚠️ Pre-Approval Required

Advertising for drug and alcohol addiction treatment services requires both LegitScript certification and written pre-approval from Parsafy. This requirement exists to minimize risks to vulnerable users by ensuring that advertised addiction treatment services meet established quality and safety standards.

Requirements

1. LegitScript Certification: Advertisers must obtain LegitScript certification before applying for approval. LegitScript certification indicates compliance with quality and safety standards in the addiction treatment field. Apply at legitscript.com.
2. Parsafy Pre-Approval: Following LegitScript certification, advertisers must obtain written approval from Parsafy before running any advertising. Contact [email protected] to initiate the process.

Permitted Addiction Treatment Advertising (With Approval)

• In-person clinical addiction treatment services and referral websites.
• Online and in-person support groups and crisis hotlines for individuals in recovery.
• Mutual support groups for addiction (e.g., 12-step program information).
• Online addiction treatment resources, including apps designed for addiction recovery.
• Addiction hotlines offering remote information and support to people in recovery or seeking treatment.

No Pre-Approval Required

Advertising for physical rehabilitation services unrelated to addiction treatment (e.g., kinesiology, physiotherapy, occupational therapy) does not require pre-approval from Parsafy.